Online Comunity

Online platform, web and mobile, easy to accommodate different topics and various qualitative research objectives.
Communities of 50 to 150 participants. Closed/ invitation only (individually recruited). Duration between 2 weeks to ongoing.

Mobile App

Proprietary mobile app, easy to accommodate different tasks. Collects information in context, significantly improving the quality of data. Eliminates bias and improves relevance. It collects answers to open-ended and closed-ended questions as well as multimedia content (photos and movies).

MAPPING SOLUTIONS®

Creative problem solving workshops

Ideation sessions

MAPPING STRATEGY®

Customized workshops for strategic business and marketing objectives.

TOUCH-POINT ANALYSIS

A proprietary methodology that uses MAPPERS’ mobile app to track consumers’ experience in different moments throughout their journey.

UX Research

We bring the clients’ input in the user experience by testing real scenarios on existing (or new) websites & apps, providing actionable recommendations on information architecture, copy, interaction & visual design.

ONLINE COMMUNITIES

Online communities of 30-150 consumers in a private, moderated-space, branded or not.

ETHNOGRAPHY

An approach that studies people and their behaviour in context. It either involves the presence of a researcher or it is conducted as self-ethnography, often with the aid of technology.

FOCUS GROUPS & IN DEPTH INTERVIEWS

The traditional qualitative research tools, face to face conversations relying on human interaction, spontaneity and moderation skills.

SEMIOTIC ANALYSIS

Outside-in approach: analysis of how meaning is constructed by culture.

EXPERTS PANEL

Interviews or small online communities that bring the expert opinions for problem solving or co-creation of products and services.

IMMERSION

Sessions that bring clients and consumers together, in various types of contexts and situations, providing opportunities for fresh approaches to business issues.

CATI/ CAPI/ F2F

The traditional quantitative research tools needed when a rigorous sampling methodology is necessary and/ or when the questionnaire is very long/ complex.

SEGMENTATION

Segmentation studies help businesses deliver better value for customers. Broader than simply capturing demographics, psychographic segmentation quantitatively capture qualitative details of consumers lifestyles, attitudes and values to form a holistic view of the persona.

PRODUCT CLINIC

Product tests that could cover a wide range of products from automotive area (new cars that are about to be launched) to personal care products, beverages, food, tobacco or even industrial products.

MYSTERY SHOPPING

A traditional method of assessing employees’ or network’s performance, but with an innovative approach to obtain the information each and every time.

B2B SURVEYS

The decision making process involves usually different persons within the organization – for example: research and development, purchasing, accounting, IT, etc. This is why it is very important to have a customized approach in researching the business segment.

EYE TRACKING

The process of measuring the point of gaze (where the client is looking) and the motion of the eye. This methodology helps identify the points of interest for consumers and creates heats maps which highlight the magnitude of the respondents’ interest in a given area (for example during a visit to a store, or during a website navigation, etc.).