Compass
Imagine a world without data?
Why you need to join your local insights association If you haven’t heard of it, ‘peak oil’ is a theoretical point in time when we hit the maximum extraction of petroleum from our planet, after which it is expected to enter terminal decline. The most recent prediction...
Power to the People! at 2016 QRCA Worldwide Qualitative Research Conference in Vienna
As many of you know, last week I delivered a presentation at the QRCA WW Qualitative Conference in Vienna http://www.qrca.org/general/custom.asp?page=2016_WW_program. I would like to share with you a precious A-HA moment I had there. Tamira...
Facilitation – A Professional Job
A facilitator's job is to deliver "the package" You know the drill: a transporter's job is to deliver “the package” safely and timely to the desired destination and to protect it (in between), sometimes from itself even. Facilitation is very much like this. You have...
Sound understanding. Uncovering directions.
Ever since the '30s, the market research industry is reinventing itself at least every couple of years. Even faster in the post-millenial and high-tech recent years. What is constant, however, is the quality of people needed to do the job. Their capability should be...
What everybody talks about, we actually DO!
It is an exciting time for a researcher, the time when you draw inspiration from anything and everything: the technological innovation produces one little miracle everyday (at least!), marketing tools and techniques are more creative than ever, all scientific...
Technology is the new beast. We tamed it.
In our times, the quantitative research is reduced to technology, in other words it is assimilated to the method of data collection (online platform, mobile app…) ignoring the 2 most important components: sample accuracy and the researcher’s brain. It is like “one...
Let’s Start Something new
Say Hello!
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed ut perspiciatis unde omnis.