by Andreea Ioncica | May 2, 2019 | Uncategorized
Why you need to join your local insights association If you haven’t heard of it, ‘peak oil’ is a theoretical point in time when we hit the maximum extraction of petroleum from our planet, after which it is expected to enter terminal decline. The most recent prediction...
by Oana Popa Rengle | Apr 26, 2016 | Uncategorized
As many of you know, last week I delivered a presentation at the QRCA WW Qualitative Conference in Vienna http://www.qrca.org/general/custom.asp?page=2016_WW_program. I would like to share with you a precious A-HA moment I had there. Tamira Snell, senior consultant...
by Andreea Ioncica | Feb 25, 2015 | Uncategorized
Ever since the ’30s, the market research industry is reinventing itself at least every couple of years. Even faster in the post-millenial and high-tech recent years. What is constant, however, is the quality of people needed to do the job. Their capability...
by Oana Popa Rengle | Feb 23, 2015 | Uncategorized
It is an exciting time for a researcher, the time when you draw inspiration from anything and everything: the technological innovation produces one little miracle everyday (at least!), marketing tools and techniques are more creative than ever, all scientific...
by Andreea Ioncica | Feb 23, 2015 | Uncategorized
In our times, the quantitative research is reduced to technology, in other words it is assimilated to the method of data collection (online platform, mobile app…) ignoring the 2 most important components: sample accuracy and the researcher’s brain. It is like “one...
Recent Comments